Comments on: AIDA – The Copywriter’s Favourite Auntie (Part One) http://www.freelancecopywritersblog.com/349/aida-%e2%80%93-the-copywriter%e2%80%99s-favourite-auntie-part-one/ Freelance Copywriter and Marketing tips Wed, 10 Mar 2010 04:06:22 +0000 http://wordpress.org/?v=2.8.1 hourly 1 By: Paul Simister http://www.freelancecopywritersblog.com/349/aida-%e2%80%93-the-copywriter%e2%80%99s-favourite-auntie-part-one/comment-page-1/#comment-23 Paul Simister Wed, 17 Dec 2008 07:31:06 +0000 http://www.freelancecopywritersblog.com/?p=349#comment-23 I have read that some top American copywriters say that the headline can be responsible for up to 90% of the success of the letter or advert. Even the simplest change can make a huge difference. One s was the difference between Put Music In Your Life Puts Music In Your Life But the second increased response rate by 300 to 400% depending on which story you read. How do you find out the best? By testing and measuring the results. I have read that some top American copywriters say that the headline can be responsible for up to 90% of the success of the letter or advert.

Even the simplest change can make a huge difference.

One s was the difference between

Put Music In Your Life
Puts Music In Your Life

But the second increased response rate by 300 to 400% depending on which story you read.

How do you find out the best? By testing and measuring the results.

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