Although many businesses are now using social media as a marketing tool, few of them have worked out how to see a return on their investment.
Let’s face it, if you are going to spend man-hours on using social media as part of your marketing strategy, you’re going to want to see some sort of return for it.
In an earlier post, The Money’s in The Relationship, I showed that your return through social media is measured in relationships rather than cold hard cash.
Taking that a step further, I came across a great post on socialmediaexaminer.com that looks at the 4 steps you need to take to sell with social media.
After all, it is your customers you are interacting with through Facebook and Twitter, so there must be a way to encourage them to buy from you through those platforms.
The post tells use that to improve your ROI your marketing and campaigns must include these essential components:
To read more about how it’s done, follow the link and discover the 4 steps to selling with social media.
What do you think?
Are you convinced? Can you sell through social media?
Leave a comment and tell us your experiences.