How to Sell Through Social Media

Although many businesses are now using social media as a marketing tool, few of them have worked out how to see a return on their investment.

Let’s face it, if you are going to spend man-hours on using social media as part of your marketing strategy, you’re going to want to see some sort of return for it.

In an earlier post, The Money’s in The Relationship, I showed that your return through social media is measured in relationships rather than cold hard cash.

Taking that a step further, I came across a great post on socialmediaexaminer.com that looks at the 4 steps you need to take to sell with social media.

After all, it is your customers you are interacting with through Facebook and Twitter, so there must be a way to encourage them to buy from you through those platforms.

The post tells use that to improve your ROI your marketing and campaigns must include these essential components:

  • Attraction
  • Retention
  • Conversion
  • Measurement

To read more about how it’s done, follow the link and discover the 4 steps to selling with social media.

 What do you think?

Are you convinced? Can you sell through social media?

Leave a comment and tell us your experiences.

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2 comments ↓

#1 Gemma Thompson on 11.28.11 at 6:36 pm

There absolutely are sales available through social media, I know, I made sales through it and helped quite a few other people do the same!
One thing it seems the original article doesn’t mention is the importance of having a strategy and knowing who you want to connect with … there’s really not much point in a restaurant in Suffolk having 3000 followers on Twitter if most of them are outside the UK!
Once the ‘right’ followers are there then there are a variety of ways to build the relationship, it doesn’t hurt to remind people you have something to sell – as long as you don’t constantly shout it!

#2 admin on 11.30.11 at 3:21 pm

Hi Gemma – thanks for your comment. Strategy is definitely the key to success.

Sally

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