Blogging Marvellous

blogsWhat better way to make your voice heard than blogging?

It gives you a platform from which you can spread your expertise across a global audience. You can engage people in conversations, generate a regular following, get people excited about your company—the possibilities are endless.

But one thing putting many people off embarking on a life of blogging is the time and dedication that it takes.

Dedication

One of the main characteristics of a good blogger is their dedication. If you want to engage with readers consistently you have to generate quality content time and again.

Your posts should be useful to your readers, thought provoking so they generate comments and debate. If you write great posts that are interesting and relevant you will encourage your readers to visit your blog again and again and spread the word about your content to generate a wider readership.

But most of all, your writing has to add value to your relationship with them.

Ideas

Generating a constant stream of ideas isn’t easy. But inspiration can come from anywhere so be ready for it when it strikes.

Keep a pen and paper near to hand so you can jot down ideas as and when they occur to you. Ideas can be sparked from conversations, reading other blogs, watching TV, magazine articles—absolutely anywhere.

Useful

By keeping your posts brief you can deliver bite sized gems of information that your readers that are easy to absorb. Although there’s nothing wrong with longer posts, remember how time limited we all are these days and deliver your information in a concise form. And above all, make sure it is interesting, useful and relevant.

Variety

Not everyone wants to read, not everyone wants to watch video, not everyone wants to listen to audio, but by offering a variety for information formats you will be providing something for everyone.

When to write

There are no hard and fast rules about when you should write your blog posts. Everyone’s different but writing regularly is the key.

Personally my main writing time is a Sunday morning. But, if I get the opportunity during the week, I’ll write several posts and schedule them. Get in to a routine, stick with it and you’ll end up with a constant library of great content.

Author: Sally Ormond, freelance copywriter and blogger

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3 comments ↓

#1 Tereasa Easton on 11.10.10 at 3:08 pm

Hi Sally,

I feel compelled to write and thank you for this and all the advice on here – I came across your blog yesterday and have spent this morning reading your posts, and making notes for my own blog! Fantastic, please write more!!

Tereasa.

#2 admin on 11.10.10 at 3:31 pm

Hi Tereasa,

Thanks for your comment. I’m glad you have found my posts helpful and yes, there’ll be plenty more to follow.

Sally

#3 copywriting course on 11.12.10 at 9:09 pm

Hello Sally,

Great tips! It is refreshing to read tips that actually make sense. I have read so many articles online that just sound like fluff. Thanks for the great info!

Susan J.

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