Give Your Blogs Eternal Life

Copywriter - bloggingWhat type of blogger are you?

Do you spend time writing posts and publishing them only to move on to the next one and start the process all over again?

But as you launch each one out into cyber space don’t forget about it. The content is valuable so you have to make the most of it.

Unlike many other forms of communication, a published blog won’t disappear (unless you delete it of course) so it’s vital you make the most of its content and keep it working for you.

So how do you keep the buzz going?

Here are my top 6 tips to extend the shelf life and appeal of your blog posts:

1.  Follow

Often over time the information in your original blog post may need updating or it could become current again due to what’s happening in the world.

Take the opportunity to write a follow up post linking back to your original one. This will not only bring the first post out of moth balls, it will also give added value to your readers by updating them on new ways of thinking.

2. Links

Whenever you write posts that relate to past ones show this by linking them. Not only will this generate a wider audience for your original post it will also highlight the relevancy of your blog for that particular subject.

3. Re-Tweet

Twitter is definitely the blogger’s best friend. It is a great way to get your posts out to a wider readership. If after a period of time your post is still relevant, bring to your followers attention by re-tweeting it.

Don’t do it too frequently though as your followers won’t want to be bombarded by links to blog posts all the time.

4. Repurpose content

As you’ve spent time creating the content in the first place, why not reuse it? Spinning it into an article will help get your name out there as an authority on your topic. Plus using keyword rich links back to your website will help your SEO strategy.

5. Optimise

The beauty of writing for the web is that you can optimise your text to maximise your chances of appearing in the search engine results.

Using carefully chosen keywords will help ensure your blog posts remains prominent for a long time to come.

6. Newsletters

If you send out a monthly newsletter, why not use some of your posts as the basis for news and information?

Take a snippet of the text and add a ‘read more’ link which will take your reader to the original post. This is a great way to pass on valuable information and boost your blog’s readership.

Posts will remain active for as long as they appear on your blog so why not make the most of them?

Sally Ormond of Briar Copywriting is a freelance copywriter and prolific blogger

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1 comment so far ↓

#1 Debra Stang on 10.19.10 at 3:18 am

This is a great article. I can’t count the number of times I’ve worked really hard on a blog post only to have it disappear into Internet purgatory when I made a new post a few days later. Since I do deal with many of the same topics, I’ll have to remember to take the time and link back to my “classics.” Thank you!

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