Excellent point. You should never assume that your reader will know something. Lay it out to them. Tell them exactly what you want them to do.

Make it as easy as possible for them. Your call to action is what makes the difference after the hard work of writing copy.

Kindest,
Nabeel

PS: Typo’s in post:

“By telling them how your product/servcice (service)”

“before you do anythign (anything) else today add one to every sales page.”