“The browsing public have a short attention span and even shorter memories. If you want them to pick you as their chosen supplier, you must tell them what makes you stand out immediately.”

Golden advice you give there Sally. If we do not tell them immediately, then they will think what is the difference between you and the competitor. And people really do have a short attention span.

“Once you have your list of things that are unique about your brand you then have to work out which ones are likely to be most important to your customers”

It is always important to view things from your customer’s perspectives. It will give a whole lot of insight into your business, marketing etc.

Nabeel