Email Your Way To Success


The best way to dive into email marketing is to build your own opt-in  list.

Sure, if you wanted to cut corners you could buy in a list or two – but do you really know what you’re getting?

The best and safest way to market your business through email is by utilising a list you have developed.

Great! So how do you start getting a list like that. It’s all very well in theory but creating a good list takes time. But at least you know that by doing it this way, you’ll have a list that is qualified and interested in what you’re offering.

How do I build my list and stop people from unsubscribing?

First, let’s make it clear that when you produce your newsletter you must have an unsubscribe button on it. You won’t be able to please all of the people all of the time. Your news and information may only be relevant for a certain period for some people so don’t be too disheartened if you get a few people unsubscribing from your list.

Really the first thing you have to worry about is getting people to hand over their email addresses in the first place.

Why should they give you their address? The information or offers you have for them must be relevant and useful otherwise why should the bother? It would also be a good idea to give them something – e.g. a free report, eBook etc.

Give them great content

Every issue of your newsletter must contain information that is interesting and relevant to your reader. If you promise insights into SEO and give them the latest news on Wall Street they’ll get a bit hacked off and unsubscribe.

Make every page of your website count

Get your opt-in form on every page of your site – in the  same place. And make sure it’s easy to find – if you’re offering a free report/eBook make sure you show that too. Why not add them to your social media pages too such as Facebook.

Don’t make the sign up process complicated – a simple name and email address will suffice.

Email sign up

Psst, pass it on…

If your subscribers like your content, the chances are others will as well. Ask them to spread the work and “pass it on” to their friends and colleagues. This kind of viral marketing can be very powerful and help you grow a list quickly.

Use a squeeze page

There is only one goal for a squeeze page and that is to get opt-ins. It’s a bit like a mini sales letter. It has a strong headline followed by tantalising benefits. Research your keywords and invest in a bit of pay-per-click and you’re away.

To give it an extra boost add in a few testimonials too. You can also add video.


Blogging will generate interest and traffic to your site. If your blog is on a different URL to your website why not include a sign up box there too?

So there you go – just a few ideas to help you grow a home cultivated email marketing opt-in list.

Can you think of any other way of generating your list? If so why not post a comment and share your ideas with everyone.

Sally Ormond – freelance copywriter

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