Facebook – Can It Help Your Business?

As a freelance copywriter, I use social media to promote my company and the services I provide. Up to now that has been mainly through blogging, article marketing, bookmarking, Twitter, online forums and networking sites. But there was one outlet I hadn’t delved into – Facebook. I am on facebook in a personal capacity but had never considered it for business use – until now.

Can facebook really help businesses?

Before I go any further, I’m not an expert on using facebook fan pages – I’m still learning myself. But with the growing popularity of social media marketing I realised that it was something I was going to have to get to grips with sooner or later.

Facebook pages seem to becoming increasinglt the second home page for businesses online. As such, SEO is an important factor in the design of your page. So how do you squeeze the most SEO benefits out of your facebook page? Well here are a few pointers to kick you off:

  1. Choose a great name and stick to it – your business name is ideal.
  2. Pick the best URL possible. Now, if you have 25 fans or more, you can choose your own URL (mine is http://www.facebook.com/freelancecopywriting) in which yo ucan incorporate you keywords.
  3. Make your About Us box count – this is prime realestate for your keywords so use it wisely.
  4. The info tab should include http’s of related websites and specific information such as your keywords, geographical location etc.
  5. Post direct links to your website from your page.
  6. Use your facebook badge of your websites to show people you’re there.

Is it really worth it?

Well, here are 11 mindblowing reasons your business needs Facebook curtesy from Social Media Examiner:

  1. There are over 350,000 million global users of facebook
  2. There are 100,000 users in the US alone
  3. The average facebook user spends a staggering 55 minutes on it every day
  4. Nearly 80,000 sites use facebook connect
  5. Facebook fan box is becoming pervasive
  6. The average facebook user has 130 friends
  7. The average facebook user “fans” 2 pages per month
  8. Only 4% of pages have 10,000 or more fans
  9. Wall posts do’t impact popularity so make use of video, photos and links
  10. Customised news feeds
  11. Real-time search ability changes the game completely

Beginning to see how it will help your business?

Get yourself a fan page today like mine – see how you get one with it. Why not come back here and tell us all about your experiences and any tips you have picked up along the way.

Briar Copywriting – Leading UK Freelance Copywriter

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#1 Milan Davidovic on 02.01.10 at 8:13 pm

Can you give us any real examples of how FB *has* helped someone’s business — not just potential, but an actual case?

#2 admin on 02.02.10 at 8:47 am

Hi, as my post said I’m a newbie when it comes to using Facebook for business but a friend is using it very successfully for his business Mofilm as is Nikki Pilkington.

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