How To Write Great Website Copy

Your website can be killed or made by its content. Your website copywriting will determine:

• how your website is ranked by the search engines
• whether people will read your site
• how long people remain on your site
• whether your traffic is converted into sales

So it’s fair to say it’s pretty important.

As a freelance copywriter, I am frequently asked for tips on website copywriting so I decided to put a short video together to outline the basics that will make your website copywriting work.