Comments on: Copywriting Vampires: Grab the Garlic! http://www.freelancecopywritersblog.com/1281/copywriting-vampires-grab-the-garlic/ Freelance Copywriting, marketing and social media tips Sun, 29 Jan 2012 00:07:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.freelancecopywritersblog.com/1281/copywriting-vampires-grab-the-garlic/comment-page-1/#comment-673 admin Fri, 02 Oct 2009 07:05:48 +0000 http://www.freelancecopywritersblog.com/?p=1281#comment-673 Hi Dean, Thanks for your comment, I look forward to reading your post. Sally Hi Dean,

Thanks for your comment, I look forward to reading your post.

Sally

]]> By: Dean @ Pro Copy Tips http://www.freelancecopywritersblog.com/1281/copywriting-vampires-grab-the-garlic/comment-page-1/#comment-672 Dean @ Pro Copy Tips Fri, 02 Oct 2009 02:28:17 +0000 http://www.freelancecopywritersblog.com/?p=1281#comment-672 I think one reason copywriters use those vampire words is that they're afraid to sell. It takes time for writers to understand that, while they should be ethical in their claims and promises, they are being hired as advocates for a product or service. Just as a lawyer must mount a strong defense even for lousy clients, a copywriter must mount a strong sales pitch for clients even when they're selling lousy products. I'm planning to write a post over at Pro Copy Tips about how to write copy for lousy products, so your post is inspiring. I think one reason copywriters use those vampire words is that they’re afraid to sell. It takes time for writers to understand that, while they should be ethical in their claims and promises, they are being hired as advocates for a product or service. Just as a lawyer must mount a strong defense even for lousy clients, a copywriter must mount a strong sales pitch for clients even when they’re selling lousy products.

I’m planning to write a post over at Pro Copy Tips about how to write copy for lousy products, so your post is inspiring.

]]> By: admin http://www.freelancecopywritersblog.com/1281/copywriting-vampires-grab-the-garlic/comment-page-1/#comment-671 admin Thu, 01 Oct 2009 19:36:19 +0000 http://www.freelancecopywritersblog.com/?p=1281#comment-671 A pleasure Ali - it was a great post :-) Sally A pleasure Ali – it was a great post :-)

Sally

]]> By: Ali Hale http://www.freelancecopywritersblog.com/1281/copywriting-vampires-grab-the-garlic/comment-page-1/#comment-670 Ali Hale Thu, 01 Oct 2009 17:53:04 +0000 http://www.freelancecopywritersblog.com/?p=1281#comment-670 Thanks for the link - glad you enjoyed the post! I think adjectives and adverbs are occasionally acceptable - but they need to be used very sparingly. (Like garlic. Unless you're as much of a fan of the stuff as I am...) Thanks for the link – glad you enjoyed the post!

I think adjectives and adverbs are occasionally acceptable – but they need to be used very sparingly. (Like garlic. Unless you’re as much of a fan of the stuff as I am…)

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