How to Make It Easier For Your Customers To Buy

A Freelance copywriter understands that copywriting is all about writing for your reader. But did you know the way you structure your payment offers can also have a positive effect on the number of sales you make?

That doesn’t mean how you take payment (i.e. credit cards, cheque, PayPal etc.) but rather allowing your customers to try before they buy, pay later etc.

Listed below are 6 suggestions that will help you increase your sales:

  1. Try before you buy

Let your customers try a free sample or shortened version of your product. By offering them something with only a few benefits (rather than the full version) they will be enticed to buy the full version to get all the benefits.

  1. Let them choose their price

I haven’t gone mad. I don’t literally mean let them pay what they want. Simply list your original product and price and also offer another product for a slightly higher price. You can produce as many levels as you like and then your customer is free to choose whichever is right for them.

  1. Free trial

This is a classic. The free trial option demonstrates your own confidence in your product or service and therefore it will sell itself.

  1. Give something back

Offering a cash back rebate of, say 10% will help boost your sales. Plus, most customers will probably forget to send off for their rebate.

  1. Pay later

By allowing the choice of buying now, pay later you’ll prevent the loss of customers who can’t afford to buy your product or service at that particular time.

  1. Just a little at a time

This one goes nicely with number 5. As well as delaying payment you can also offer paying in instalments. Again this avoids losing those customers who may not be able to pay the full amount straight away.

Why don’t you give one or two of these a try?

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1 comment so far ↓

#1 Paul, on 08.13.09 at 1:05 pm

Great suggestions. On the subject of giving them choices, studies suggest that there can come a point where they have TOO MUCH choice, so 3 or 4 options may be OK, but 20 might be too much, and might leave them making no choice at all.

Paul Hancox

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