Comments on: The Copywriter Reveals the Great Debate: You vs We http://www.freelancecopywritersblog.com/1180/the-copywriter-reveals-the-great-debate-you-vs-we/ Freelance Copywriting, marketing and social media tips Sun, 29 Jan 2012 00:07:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Carole Seawert http://www.freelancecopywritersblog.com/1180/the-copywriter-reveals-the-great-debate-you-vs-we/comment-page-1/#comment-609 Carole Seawert Thu, 20 Aug 2009 08:56:54 +0000 http://www.freelancecopywritersblog.com/?p=1180#comment-609 Yes. it's amazing how many companies want to 'we' all over their copy. A rule of thumb is to have four 'you, your, ' etc for every 'we, our'. And the other thing that continues to surprise me is how few people know the difference between features and benefits. Yes. it’s amazing how many companies want to ‘we’ all over their copy. A rule of thumb is to have four ‘you, your, ‘ etc for every ‘we, our’.

And the other thing that continues to surprise me is how few people know the difference between features and benefits.

]]> By: Clare Lynch http://www.freelancecopywritersblog.com/1180/the-copywriter-reveals-the-great-debate-you-vs-we/comment-page-1/#comment-592 Clare Lynch Thu, 06 Aug 2009 11:25:40 +0000 http://www.freelancecopywritersblog.com/?p=1180#comment-592 This is so true and (you'd think) so basic but I'm going to be blogging next week about an example where a major highstreet brand gets it so, so shockingly wrong. This is so true and (you’d think) so basic but I’m going to be blogging next week about an example where a major highstreet brand gets it so, so shockingly wrong.

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