Comments on: Your Sales Letter & The USP http://www.freelancecopywritersblog.com/1137/your-sales-letter-the-usp/ Freelance Copywriting, marketing and social media tips Sun, 29 Jan 2012 00:07:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.freelancecopywritersblog.com/1137/your-sales-letter-the-usp/comment-page-1/#comment-557 admin Wed, 15 Jul 2009 11:05:17 +0000 http://www.freelancecopywritersblog.com/?p=1137#comment-557 Hi Paul, You can write as long a comments as you like! It's always nice to hear from you :-) Sally Hi Paul, You can write as long a comments as you like! It’s always nice to hear from you :-)

Sally

]]> By: Paul Simister http://www.freelancecopywritersblog.com/1137/your-sales-letter-the-usp/comment-page-1/#comment-556 Paul Simister Wed, 15 Jul 2009 10:51:21 +0000 http://www.freelancecopywritersblog.com/?p=1137#comment-556 I'm giving a lot of thought and attention to the concepts of USP, emotional selling proposition and customer value proposition at the moment because I'm updating my coaching program. Low Price is a very dangerous thing to base your business on unless you have a huge cost advantage. I'm not too sure about how effective Tesco are in using price Sally since I think I saw that Asda had won the lowest priced supermarket award for something like the 12th consecutive year. I would also urge people to be specific. What does "best quality" or "best service" mean? Unfortunately to dubious and sceptical prospective buyers, they just sound like meaningless marketing platitudes. I have literally just finished my own blog explaining what I see the link between the USP and the customer value proposition (if anyone is interested, the link on my name takes you to it). A clear USP is important. It will help you to 1 - attract more prospects 2 - convert prospects into customers 3 - encourage repeat purchases 4 - make you easy to refer to others Why? Because the customers are very clear on why they are buying from you and the reasons are stronger than convenience or a cheap deal. But for customers to be clear on why they buy, it has to start with you being clear on why they should buy. Longer comment than intended but hey ho... I’m giving a lot of thought and attention to the concepts of USP, emotional selling proposition and customer value proposition at the moment because I’m updating my coaching program.

Low Price is a very dangerous thing to base your business on unless you have a huge cost advantage.

I’m not too sure about how effective Tesco are in using price Sally since I think I saw that Asda had won the lowest priced supermarket award for something like the 12th consecutive year.

I would also urge people to be specific.

What does “best quality” or “best service” mean?

Unfortunately to dubious and sceptical prospective buyers, they just sound like meaningless marketing platitudes.

I have literally just finished my own blog explaining what I see the link between the USP and the customer value proposition (if anyone is interested, the link on my name takes you to it).

A clear USP is important.

It will help you to
1 – attract more prospects
2 – convert prospects into customers
3 – encourage repeat purchases
4 – make you easy to refer to others

Why? Because the customers are very clear on why they are buying from you and the reasons are stronger than convenience or a cheap deal.

But for customers to be clear on why they buy, it has to start with you being clear on why they should buy.

Longer comment than intended but hey ho…

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