Comments on: Copywriting – Expense or Investment

By: Kelly

Kelly — Sun, 28 Jun 2009 09:54:05 +0000

So true. If I find poorly written websites I instantly distrust them. Companies need to spend money and time to make sure everything about their website and materials looks trustworthy and professional

By: admin

admin — Thu, 25 Jun 2009 15:19:41 +0000

Hi Matt, I think that is definitely the right attitude to have. If a client values your work, they’ll be happy to pay for the quality results they will get.

By: Matt Ambrose

Matt Ambrose — Thu, 25 Jun 2009 15:03:20 +0000

I used to agonize over how much to charge and whether charging too much would scare off clients. Now I stick to my rates and think if the clients main criteria is price then we probably weren’t a right fit for each other anyway.

By: admin

admin — Thu, 25 Jun 2009 11:19:57 +0000

Hi Jamie, thanks for your comment. Indeed it is an up hill struggle faced by all professional service providers!

By: Jaimie Dobson - Internet Consultant

Jaimie Dobson - Internet Consultant — Thu, 25 Jun 2009 11:07:33 +0000

This is great post highlighting the issue that many of us, in the professional services sector, have when it comes to selling our wares. In the client’s own mind it’s easy (on the whole) for them to justify a cost or price when they have a tangible product in front of them, but more difficult when they are buying into expertise. Getting them to see their purchase of such services as an ‘investment’ is the correct strategy.