10 Ways to Improve Your Tired Copy

Have you noticed that your website copy, brochures or adverts don’t seem to be working for you any more?

Well, it is probably because your message has become stale. Your readers are fed up with the same old thing time and time again. They’re ready for something fresh that will make them sit up and take notice.

Before you roll your eyes and think “…and just when am I supposed to find the time to re-write all my sales materials?” remember that simple changes can make a huge impact.

Listed below are 10 simple but effective ways to breathe live back into your tired sales copy.

  1. Change the length of your copy – if long copy hasn’t worked, try short.
  2. Break up your copy with sub headings. This will make your text easier to read and will help keep your readers’ interest.
  3. Pose questions that will persuade your reader to buy.
  4. Highlight your keywords.
  5. Put your main benefits in a bulleted list to make them standout.
  6. Play with the font size – make the salient points larger.
  7. Increase or decrease your advertised price.
  8. Include testimonials and statistics, but make sure they are real and relevant.
  9. Take out any jargon – there is no bigger turn-off than copy riddled with complex terms.
  10. Add special offers, free trials, discounts etc.

You can use as many or as few of these as you like. Try different combinations for different audiences and products.

Keeping your content fresh is vital to keep your readers’ interest.

Sally Ormond is a freelance copywriter based in Suffolk. She works with companies all over the country and internationally providing expert copywriting services to help them increase their market visibility, targeted web traffic and sales.
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